Best Global Brands 2006

Ranking Global Brands 2006

1
Google
2
Apple
3
YouTube
4
Wikipedia
5
Starbucks
6
Nokia
7
Skype
8
IKEA
9
Coca-Cola
10
Toyota
11
Yahoo!
12
Sony
13
Samsung
14
Zara
15
Microsoft
16
BMW
17
adidas
18
Nike
19
al Jazeera
20
Motorola ...

europe & africa - first 20 rankings 2006

1
IKEA
2
Skype
3
Nokia
4
Zara
5
adidas
6
H&M
7
BMW
8
Audi
9
BBC
9
Puma
11
Dove
12
Vodafone
13
al Jazeera
14
European Union
15
Innocent Drinks
16
Nestlé
17
Virgin
18
Volkswagen
19
Orange
20
Nespresso ...

us & canada - first 20 rankings 2006

1
Apple
2
YouTube
3
Google
4
Starbucks
5
Wikipedia
6
Target
7
craigslist
8
The Daily Show/Colbert Report
9
Whole Foods
10
Yahoo!
11
Firefox
12
BlackBerry
13
Trader Joe's
14
Oprah Winfrey
15
MySpace
16
Amazon.com
17
American Express
18
Southwest Airlines
19
Netflix
20
Coca-Cola ...

Google hogged technology headlines and spread its ubiquity (which is a nice way of saying "world dominance") throughout 2006. The dust barely cleared on its US$ 900 million deal with News Corporation to provide service to sites such as MySpace when it purchased video site and workplace time-waster (as well as third-place finisher) YouTube for $1.65 billion. But perhaps its most noteworthy brand achievement last year was the addition of the verb "to google" in two major English-language dictionaries. (More valuable to shareholders was the stock price cracking the $500 barrier.)
Apple barely edges YouTube for the runner-up slot. The company ... more