Best Global Brands 2006

Ranking Global Brands 2006

1
Google
2
Apple
3
YouTube
4
Wikipedia
5
Starbucks
6
Nokia
7
Skype
8
IKEA
9
Coca-Cola
10
Toyota
11
Yahoo!
12
Sony
13
Samsung
14
Zara
15
Microsoft
16
BMW
17
adidas
18
Nike
19
al Jazeera
20
Motorola ...

europe & africa - first 20 rankings 2006

1
IKEA
2
Skype
3
Nokia
4
Zara
5
adidas
6
H&M
7
BMW
8
Audi
9
BBC
9
Puma
11
Dove
12
Vodafone
13
al Jazeera
14
European Union
15
Innocent Drinks
16
Nestlé
17
Virgin
18
Volkswagen
19
Orange
20
Nespresso ...

us & canada - first 20 rankings 2006

1
Apple
2
YouTube
3
Google
4
Starbucks
5
Wikipedia
6
Target
7
craigslist
8
The Daily Show/Colbert Report
9
Whole Foods
10
Yahoo!
11
Firefox
12
BlackBerry
13
Trader Joe's
14
Oprah Winfrey
15
MySpace
16
Amazon.com
17
American Express
18
Southwest Airlines
19
Netflix
20
Coca-Cola ...

Google hogged technology headlines and spread its ubiquity (which is a nice way of saying "world dominance") throughout 2006. The dust barely cleared on its US$ 900 million deal with News Corporation to provide service to sites such as MySpace when it purchased video site and workplace time-waster (as well as third-place finisher) YouTube for $1.65 billion. But perhaps its most noteworthy brand achievement last year was the addition of the verb "to google" in two major English-language dictionaries. (More valuable to shareholders was the stock price cracking the $500 barrier.)
Apple barely edges YouTube for the runner-up slot. The company ... more

Apple: Will corporate miscues bruise its image?

Apple: Will corporate miscues bruise its image?


Apple may have an iPhone coming, record financial results and Wall Street's good graces, but its corporate flubs of late make the company look arrogant. At some point–and we're not there yet–the Teflon may actually come off that Apple logo.
Until now, Apple has been a darling. The story is great. CEO Steve Jobs comes back to Apple, unleashes the iPod and the rest is history. Apple fans love the company and its products. They also treat Jobs like a rock star.
However, since Macworld earlier this month a series of corporate events have unfolded that make Apple look... more

Stewe Jobs introduce iPhone

Stewe Jobs introduce iPhone
stock market 01.17.2007

Apple iPhone

Apple iPhone

we expect