Wednesday 24 January 2007

Apple: Will corporate miscues bruise its image?

Apple: Will corporate miscues bruise its image?


Apple may have an iPhone coming, record financial results and Wall Street's good graces, but its corporate flubs of late make the company look arrogant. At some point–and we're not there yet–the Teflon may actually come off that Apple logo.
Until now, Apple has been a darling. The story is great. CEO Steve Jobs comes back to Apple, unleashes the iPod and the rest is history. Apple fans love the company and its products. They also treat Jobs like a rock star.
However, since Macworld earlier this month a series of corporate events have unfolded that make Apple look... more

1 comment:

Anonymous said...

Good post.